Sometimes no brand qualifies to run a Nasq on your Vault for a specific viewer. Maybe the viewer's tier and demographic combination has a thin brand pool, maybe your blocks have removed everyone eligible, maybe the brand budget for the day is exhausted.
In those cases, Zayvay serves a House Nasq — usually a Zayvay platform moment or a charity Nasq — so the gate is never empty.
A few things to know:
- House Nasqs are brand-safe by definition. They never carry an Explicit flag.
- You still earn on a House Nasq, but the rate is lower than a brand-paid Nasq. That's why we want to minimize how often they fire.
- Charity House Nasqs send their viewer earnings directly to the Charity tally board instead of to the viewer.
If you're seeing a lot of House Nasqs on your Vault, the most common reason is over-aggressive brand blocks or category blocks — review them to see if any can come back off.
House Nasqs exist because the platform's promise is never to leave a gate empty. The viewer always gets through to your content.