If you've bought media on Meta, Google, TikTok, or any programmatic exchange, Zayvay will feel different. Here's what changes.

Pricing

  • Other platforms: real-time auction. You set a bid, you compete for impressions, the price you pay varies by inventory pressure.
  • Zayvay: a flat CPM, set by viewer tier. You submit a budget; we return a completion forecast.

Targeting

  • Other platforms: inferred from behavior across the open web.
  • Zayvay: based on what viewers explicitly chose to share. Anonymous fields are aggregated; disclosed fields are seen as anonymous rows.

Attention

  • Other platforms: impressions counted whether the viewer looked or not.
  • Zayvay: viewers are paid to complete Nasqs. Completion is the contract.

Inventory

  • Other platforms: vast, mostly automated, mostly indifferent.
  • Zayvay: scoped to the creators on the platform. Smaller pool, higher signal, every impression is on someone's intentional work.

Reporting

  • Other platforms: heavy dashboards, attribution models, view-through windows.
  • Zayvay: impressions, completions, realized CPM, per-creator breakdown. No view-through fiction.

If your media strategy depends on reach above all, Zayvay supplements rather than replaces. If your strategy depends on attention quality, Zayvay tends to outperform.