The full list of what Zayvay surfaces to brands about their campaigns.
Impressions, completions, spend, CPM — for every campaign, every breakdown axis (overall, per-creator, per-tier, per-region, per-day).
Anonymous demographics for fields you targeted:
- If you targeted age range anonymously, you see "12,431 viewers age 25-34 saw the Nasq" — never an individual viewer.
- If you targeted age range with disclosed consent, you see anonymized rows: "viewer 7f3a, age 28, completed."
Creator-side breakdown — which creators' Vaults your Nasq ran on, with their performance metrics.
Question responses (Premium/Research) — every answer, anonymized to a per-campaign random ID.
Viewer attribution patterns — for Premium and Research Nasqs that flow back to creator earnings, you see how attribution split. (Useful for understanding which creator audiences engage your brand best.)
Timing data — impressions and completions by hour of day, day of week. Useful for scheduling future campaigns.
Targeting fidelity — how well your campaign's actual served audience matched your targeting setup. If you targeted "Gold+ in California" and 8% of impressions ended up Silver (because of viewer tier movement during the campaign), the dashboard tells you.
This is the full data set. There's no premium tier where you get more. Every brand sees the same depth of data on their own campaigns. The only thing that varies is your targeting — narrower targeting gives you cleaner data, broader targeting gives you wider data.
For what we deliberately don't show, see What data you don't get.