The per-creator breakdown shows which creators' Vaults your Nasq ran on, and the performance from each.
You see:
- The creator's Vault Name.
- Their primary category.
- Impressions on their Vault.
- Completions.
- Completion rate.
- Spend share.
Sort by any column. The top of the list, sorted by spend, shows where your dollars went.
A few things to know:
- You can see breakdown by creator, but you can't target specific creators. See Why you can't target creators by name.
- A creator's data is aggregated — you see their total, not which specific viewers watched.
- Creators with very low impression counts on your campaign (under 10) are bucketed together as "Others" to protect viewer-level inference.
What to do with this view:
- See which creator categories your audience actually flows from.
- Spot if one creator is disproportionately driving your campaign — sometimes that's worth knowing, especially for follow-up sponsored content outreach (which happens outside Zayvay).
- Identify creators whose audiences engage with you well — useful intelligence even though you can't directly target them.
The data is per-campaign. To see cross-campaign creator performance for your brand, head to Results → All campaigns and filter.