Targeting on Zayvay is by audience, not by creator. You pick categories, demographics, tiers — never specific creator names.
Why:
- The viewer is who you're paying for. A creator is the vehicle that brought the viewer to that moment; the value of the impression is in the viewer's attention.
- Creators choose which brands run on their work. If you could target a specific creator, they'd need a per-campaign approval system to defend against brands they don't want. That approval flow created problems and we removed it on April 17, 2026.
- Categories + tier + demographics get you what name-targeting would. If you want to reach a specific tech podcaster's audience, target Technology category + Gold+ tier + your demographic profile. Most of that audience overlaps the audience of similar creators in the same space.
What this means in practice:
- Sponsored content deals between you and one specific creator happen outside Zayvay. We don't broker them and we don't take a cut. You'd reach out to the creator directly, negotiate, and run your sponsorship as content on their feed. Separate from Zayvay's Nasq system.
- Brand partnerships at the platform level (cross-promotional things with multiple creators) can be arranged through Zayvay's sales team — contact support.
The Nasq system is built for one specific thing: paid attention at scale, audience-targeted, with the creator taking a clean revenue share. If your strategy needs creator-by-name precision, sponsored content is the right rail. If your strategy needs scaled audience reach with honest pricing, Nasqs are.