How targeting works
Targeting on Zayvay is built from what viewers explicitly chose to share. There's no inferred behavior, no cross-site tracking, no "loo…
The three campaign types
Three types of Nasq. Three types of campaign. Pick based on what you want to accomplish. Access Nasq A ~10-second passive brand presentation…
Creating your first campaign
From your dashboard, click New campaign. The wizard walks you through six steps: Type. Access Nasq, Premium Nasq, or Research Nasq. See The …
What is a campaign?
A campaign on Zayvay is one funded, targeted, time-bounded buy. It has: A type — Access Nasq, Premium Nasq, or Research Nasq. See The three …
Previewing your audience
As you set targeting in the campaign wizard, Zayvay shows a live audience estimate — roughly how many eligible viewers currently match what …
Pausing and resuming a campaign
To pause a live campaign, open it in your dashboard and click Pause. The campaign stops serving Nasqs within minutes. The remaining budget i…
Setting a budget
Set your campaign's total budget in USD. That's the cap — Zayvay never spends more than you set. A few specifics: Minimum budget: $50. Below…
Targeting by viewer tier
Every viewer on Zayvay has a tier: Bronze, Silver, Gold, Platinum, Onyx. The tier is Zayvay's quality signal — verified, engaged, deeply pro…
Targeting by creator category
Creator category is about adjacency — what kind of creator your Nasq appears next to. Every creator picks the categories that describe their…
Why you can't target creators by name
Targeting on Zayvay is by audience, not by creator. You pick categories, demographics, tiers — never specific creator names. Why: The viewer…
Targeting by viewer interest
Interest targeting reaches viewers by the topics they chose for themselves. When someone joins Zayvay they pick the subjects they care about…
Research Nasq campaigns
Research Nasqs are interactive Nasqs that work like Premium, with two main differences: Available at Silver tier and up (Premium needs Gold)…
Daily pacing
By default, campaigns drain budget as fast as eligible viewers show up. For a $10,000 campaign with broad targeting, that might be a single …
Excluding explicit content
The Exclude explicit content toggle in the campaign wizard controls whether your Nasq can appear next to Canvases creators have marked expli…
Access Nasq campaigns
Access Nasq campaigns are the workhorse of Zayvay brand spending. They serve a ~10-second brand moment before any Canvas opens, on the Vault…
Targeting by region
You can target campaigns by country, and within some countries by state or major metro area. In the targeting step, the region picker has: A…
Premium Nasq campaigns
A Premium Nasq is an interactive brand moment — typically 3 to 8 questions — that viewers opt into from their dashboard. Available to Gold-t…
The completion forecast
When you set targeting and a budget, Zayvay returns a completion forecast — an estimate of how many Nasqs you'll serve and complete with you…
Targeting by demographics
Demographic targeting uses what viewers explicitly chose to share. Each field — age, gender, ZIP, income, household, etc. — has a consent st…
Ending a campaign
To end a campaign permanently, open it in your dashboard and click End campaign. What happens: The campaign stops serving Nasqs immediately.…
Editing a running campaign
You can edit some properties of a live campaign without restarting it. From the campaign view, click Edit. What you can change while running…
Why there's no auction
Most ad platforms run on real-time auctions. You bid, you compete, you pay variable prices based on inventory pressure. Zayvay doesn't. Inst…