A campaign on Zayvay is one funded, targeted, time-bounded buy. It has:

  • A type — Access Nasq, Premium Nasq, or Research Nasq. See The three campaign types.
  • Creative — the Nasq itself, built in the composer.
  • Targeting — region, viewer tier, demographics, creator category, explicit-content exclusion.
  • A budget — the total USD you've committed to spend.
  • Pacing — how fast the budget can drain (daily cap optional).
  • A start and end date (or "ongoing" until budget exhausts).

You can run multiple campaigns at the same time, with different targeting and different creative. They all draw from your brand's wallet.

A campaign's lifecycle:

  1. Draft. You're still building it.
  2. In review. It's submitted for admin review.
  3. Live. It's running, serving Nasqs.
  4. Paused. You stopped it; it can resume.
  5. Ended. Budget exhausted, end date reached, or you manually ended it.

You can see the state of every campaign in Campaigns on your dashboard.