You can target campaigns by country, and within some countries by state or major metro area.

In the targeting step, the region picker has:

  • All regions. Anyone, anywhere. The widest pool.
  • By country. Pick one or several. Most common setup.
  • By state / region. Available for US, Canada, UK, Australia, EU member states.
  • By metro area. Available for the largest English-speaking metros — NYC, LA, Chicago, London, Toronto, Sydney, etc. More are added as the platform's regional density grows.

Targeting drills down through the picker — pick country first, then narrow.

A few things to know:

  • Region is based on the viewer's confirmed postal address (collected at signup, verified for KYC'd viewers).
  • Viewers can be on vacation; their region targeting is their home address, not their current IP.
  • Region targeting narrows the pool more than any other axis. A US-only campaign in a small metro reaches a much thinner audience than the same campaign nationally.

For most brands, country-level targeting plus a tier filter is the right starting point. Narrow further only when you have a region-specific reason.