Every viewer on Zayvay has a tier: Bronze, Silver, Gold, Platinum, Onyx. The tier is Zayvay's quality signal — verified, engaged, deeply profiled viewers climb. Lower tiers are newer or less-verified viewers.
You target by setting a minimum tier and an optional maximum tier.
A few specifics:
- Bronze — newest, least-verified. Largest pool. Cheapest CPM.
- Silver — provisional and early-stage verified. Research Nasqs unlock here.
- Gold — established, verified, demographics shared. Premium Nasqs unlock here.
- Platinum — high-trust, high-engagement, often KYC'd. Higher CPM.
- Onyx — the most verified, most engaged tier. Smallest pool. Highest CPM.
Premium Nasq campaigns require minimum Gold. Research Nasq campaigns require minimum Silver. Both are platform rules, not optional.
How to think about it:
- Reach-maximizing campaign: open to Bronze and up.
- Brand-safety-conscious: Silver minimum to filter out brand-new accounts in their provisional period.
- High-intent research: Gold or Platinum minimum.
- Premium product, premium audience: Platinum and Onyx only.
The completion forecast updates live as you adjust. Narrowing to Onyx-only often produces a very small pool but every impression is high-quality.