Research Nasqs are interactive Nasqs that work like Premium, with two main differences:

  1. Available at Silver tier and up (Premium needs Gold). Research is where most new viewers earn their first USD on the platform.
  2. Lower per-completion payout is typical. Same question types, same response capture, smaller payouts make Research the right fit for lighter-weight studies.

Set up is the same as Premium:

  • Build the question set in the composer.
  • Set per-completion payout.
  • Target by region, tier (Silver minimum), demographics, category.
  • Set total budget.

Research Nasqs also go through admin review with the same standards. Usually a few hours.

When to pick Research over Premium:

  • You want broader reach for less per-completion spend.
  • Your questions are about general preferences, not high-intent decisions.
  • You're profiling a new market and want a wider net.
  • You're a first-time Zayvay brand testing the question-Nasq format with lower stakes.

You can run Research and Premium in parallel on the same audience. Some brands use Research as a wide pre-screen and Premium as a follow-up with the segment that proved interesting.