A Premium Nasq is an interactive brand moment — typically 3 to 8 questions — that viewers opt into from their dashboard. Available to Gold-tier viewers and up.
You set:
- The question set. Multiple choice, single choice, free text, ranking, demographic confirmation. See Question types.
- The per-completion payout. What a viewer earns in USD for finishing your Premium Nasq.
- Targeting. Same as Access, with minimum tier of Gold.
- Budget. Total spend cap.
Zayvay applies a tier multiplier on top of your payout — Platinum and Onyx viewers earn more for the same Premium Nasq than Gold viewers. The multiplier is fixed by Zayvay and visible at campaign setup.
Premium Nasqs go through admin review before going live. We check for question clarity, no leading questions, no PII collection, no false-premise traps. Usually a few hours.
Why Premium is worth its premium:
- Self-selected attention. Viewers chose to open the Nasq.
- High completion rate among opt-ins (typically 85-95%).
- Real intent signal — viewers know they're answering a brand's questions and engage accordingly.
- Demographic data you targeted is verified through the answers themselves.
A Premium campaign with 500 completions usually generates more usable insight than an Access campaign with 50,000 impressions, depending on what you're trying to learn.