When you set targeting and a budget, Zayvay returns a completion forecast — an estimate of how many Nasqs you'll serve and complete with your spend.
The forecast shows:
- Estimated total completions at your current targeting and budget.
- Estimated CPM — the average cost per thousand completed impressions.
- Breakdown by tier — how many completions you'll see from Bronze vs Silver vs Gold vs Platinum vs Onyx.
- Estimated daily reach if you've set a daily cap.
- Time to budget exhaustion at the current pacing.
A few things to know:
- The forecast is based on current platform traffic and the current eligible pool for your targeting. It's not a guarantee.
- Narrower targeting = smaller pool = longer time to spend budget = sometimes you can't spend the full budget at all. The forecast tells you when that's the case.
- Adding daily caps lengthens the run but doesn't increase total reach.
The forecast updates live as you adjust targeting, budget, and schedule. Watch it as you tune — sometimes loosening one constraint (broader category, wider region) opens up a much bigger completion pool with minimal trade-off to quality.
When you submit, the forecast becomes your performance baseline. Actual results usually land within 10–20% of forecast for most campaigns.