Creator category is about adjacency — what kind of creator your Nasq appears next to. Every creator picks the categories that describe their work (up to three), which also place them in the Directory.
In the campaign wizard you pick one category to target — Comedy, Music, Technology, Finance, and so on — or leave it on Any category.
The important thing to understand is that category targeting is a preference, not a wall:
- When your Nasq is served on a creator in your targeted category, it's worth more to you, so it wins that placement more often — and you pay the higher rate only when it actually lands there.
- When it's served on a creator outside your category, it still competes at the base rate. You're not excluded from the rest of the network; on-topic placements just win more.
This is deliberate. It keeps your campaign delivering instead of starving itself, while still tilting hard toward the creators that fit you.
If you truly need a pure adjacency — only this category, nothing else — turn on the exclusive toggle next to the category. That makes it a hard filter (your Nasq appears on nothing but that category) and carries a premium, because you're buying scarcity. See interest targeting for how exclusivity and its pricing work — it's the same mechanic on both axes.
A few things to know:
- A creator's categories are set by them. Brands don't recategorize creators.
- Creators in your targeted category may still have blocked your brand or category on their side. Those creators are removed from your eligible pool, and you don't see them refuse.
- Category is a creator-side signal. To reach viewers by their own declared interests instead, use interest targeting — the two stack when they line up.