Set your campaign's total budget in USD. That's the cap — Zayvay never spends more than you set.

A few specifics:

  • Minimum budget: $50. Below that, the wallet processing overhead doesn't make sense.
  • Maximum: no upper limit.
  • Multiple currencies: all budgets in USD. We don't currency-convert in the wizard; if your wallet was topped up in another currency, it converted to USD on deposit.

Once the campaign is live, the budget drains as Nasqs serve and complete. You can see it tick down in the campaign view.

A few patterns to consider:

  • Small test, then scale. A $500 first campaign with broad targeting tells you what realized CPM and completion quality actually look like for your brand. Use those numbers to size the real campaign.
  • Daily cap, no end date. Useful for ongoing presence — set a daily cap of $200, let it run until you stop it.
  • Hard end date. When a specific window matters (a product launch, an event), set both the end date and the budget.
  • Multiple smaller campaigns over one big one. Different creative for different audiences, each with its own budget, makes the data cleaner to read.

You can edit the budget on a live campaign. Raising it is instant; lowering it can't go below already-spent amount.