When a viewer clicks a Canvas on your Vault, an Access Nasq plays first — about 10 seconds of a brand. That's where most of your earnings come from.
You don't pick which brand. Zayvay matches brands to viewers based on:
- The viewer's location and consented demographics.
- The viewer's tier.
- Your category and secondary categories.
- The Canvas's explicit flag.
- Your brand and category blocks.
- Your minimum budget threshold.
You earn from every Access Nasq that fires on your Vault. The rate is set by Zayvay (based on the viewer's tier and the brand's spend), not negotiated. See How Zayvay sets CPM.
For viewers with higher tiers (Gold and up), Zayvay also serves Premium Nasqs — optional interactive Nasqs that pay both the viewer and you in real USD. These don't go on your Canvas page; they sit in the viewer's dashboard. But the attribution flows back to you because the viewer found the brand through your work.
If no brand matches, a House Nasq plays instead. You still earn — a small amount, but the gate never sits empty.