An Access Nasq is one composition — a single screen that runs for about 10 seconds. It has to land fast.
The elements:
- Logo — usually anchored top-center or center. Sized so it reads but doesn't dominate.
- Headline — your one sentence. The most important thing the viewer needs to walk away with.
- Subhead — optional second line. Use it when the headline alone is incomplete.
- CTA — a button-shaped element with text and a URL. Tapping it opens the URL.
- Background — solid color, gradient, or one of the platform's preset styles.
- Texture — optional subtle pattern layered over the background.
A few principles that work:
- One thing only. Pick the single message and remove everything else.
- Logo is recognition, headline is the message, CTA is the action. Each does one job.
- Avoid stock photography aesthetics. The viewer just came from a creator's intentional work. Stock photos break the spell.
- Think in motion. The preview animates — what catches the eye when the Nasq lands is what matters.
Access Nasqs don't go through admin question review (no questions), but the creative is still reviewed against brand standards. Misleading claims, hidden small print, off-brand text — those get rejected. See Why your Nasq was rejected.