A Nasq carries up to three text elements: headline, subhead, and CTA. Each has a purpose and a tight character limit.

Headline

  • Up to 60 characters.
  • Bigger type, more visual weight.
  • One clear message.
  • Examples: "Better coffee, delivered weekly" — "New album out today" — "$30 off your first order"

Subhead

  • Up to 80 characters.
  • Smaller type than headline.
  • Optional. Use it when the headline alone leaves a key thing unsaid.
  • Examples: "Roasted in Brooklyn, shipped fresh" — "Listen on Zayvay or anywhere podcasts live"

CTA

  • Up to 20 characters.
  • Button-shaped, links to a URL you specify.
  • Should be an action: "Shop now", "Learn more", "Sign up", "Listen". Not "Click here."
  • URLs are checked at submission time. We block links to malware, scams, or sites violating our brand standards.

A few things to know:

  • CTA links open in a new tab/window from the viewer's device. The viewer never leaves Zayvay; the Nasq just hands them off.
  • All text uses Zayvay's display fonts on the viewer side — we don't render custom typefaces inside Nasqs, even if you'd prefer one. Consistency across all brands keeps the platform clean.
  • Languages other than English work in the text fields, but the platform's character limits are calibrated for English. Non-Latin scripts may run shorter visually for the same character count.