You don't pitch brands and brands don't pitch you. Matching is automatic, and it happens at the moment a viewer opens one of your Canvases.

The match rules, in order:

  1. The viewer is in the brand's targeted region.
  2. The viewer's tier qualifies for the brand's tier targeting.
  3. The viewer's consented demographics fit the brand's targeting.
  4. Your category matches the brand's category targeting (or the brand targets everyone).
  5. You haven't blocked the brand (per-brand or per-category).
  6. The brand hasn't been killed on your Vault.
  7. The brand's daily and overall budget hasn't run out.
  8. The Canvas isn't explicit when the brand opted out of explicit content.

A brand that passes all of these is in the running. Zayvay picks one from the qualifying pool, applies a recency rule (no repeating the same brand to the same viewer too fast), and serves it.

You don't see the queue. You see the results: in Active campaigns in Forge, every brand currently eligible to run on your Vault.

To shape who shows up: tune your minimum budget, block specific brands, or block whole categories.