Demographic consent is how you tell Zayvay what brands are allowed to know about you. It lives at zayvay.com/dashboard/demographics.
You have control over each data point separately — age, ZIP, gender, household, income range, and a few more. For each one, you choose:
- Private. Brands can't target you on this field at all. Default.
- Anonymous targeting. Brands can target Nasqs to people with your value, but they see only an aggregate count, never your specific value.
- Disclosed. Brands targeting this field see your specific value, tied to an anonymous ID. They never see your name.
The pattern: moving a field from private to anonymous unlocks more Nasq opportunities. Moving it to disclosed unlocks even more — brands pay extra for that disclosure, and the extra flows to you.
For a fuller explanation of the three states, read Private, anonymous, disclosed.
You can change consent on any field, any time. Updates take effect on your next Nasq.