Private, anonymous, disclosed — what's the difference?

Each demographic field on your profile (age, ZIP, gender, income, household, etc.) has three possible states. Here's exactly what each one does.

Private

Brands can't target this field at all. If a brand says "I want women aged 25–34 in Chicago," and your gender field is private, you're not in their pool even if you match.

You see fewer eligible Nasqs. Brands see nothing.

Anonymous targeting

Brands can target this field, but the data stays aggregated. A brand sees "12,431 women aged 25–34 in Chicago saw this Nasq" — never your row, never your value, never anything that identifies you.

You see more eligible Nasqs. Brands see counts.

Disclosed

Brands targeting this field see your specific value, tied to an anonymous ID. They know "viewer 7f3a is 28, female, Chicago" — but never your name or contact info.

You see the most Nasq opportunities, and brands pay a premium for disclosed data, which flows to you. Brands see anonymous rows.

The mix is up to you. You can have age disclosed but income private, or any other combination. There's no all-or-nothing.