The per-tier breakdown splits your impressions and completions by viewer tier — Bronze, Silver, Gold, Platinum, Onyx.

For each tier, you see:

  • Impressions and completions.
  • Spend.
  • Realized CPM for that tier.
  • The CPM multiplier we applied (Bronze and Silver are baseline; Gold, Platinum, Onyx carry tier multipliers).

This is one of the most useful views on the dashboard. The tier mix tells you the actual quality of attention you bought.

Patterns worth knowing:

  • Heavy Bronze — your targeting was open, your reach was high, your per-completion cost was low. Good for awareness, less useful for high-intent research.
  • Heavy Gold/Platinum — your targeting was narrow or tier-floored, your completions were higher quality, your CPM was higher.
  • Onyx-only — small impression count but the most verified, most engaged audience on the platform. The CPM premium is significant; the data quality often justifies it for research-heavy campaigns.

For Premium and Research campaigns, the per-tier breakdown also includes per-question completion rate by tier. Sometimes a question that's fine for Gold viewers loses Bronze and Silver viewers — useful for question refinement.

To target a different tier mix on the next campaign, adjust the minimum tier in the wizard.